Sportsman's Guide, LLC. Privacy Policy

Effective Date: June 11, 2026
Last Updated: June 11, 2026

This Privacy Policy describes how Sportsman's Guide, LLC. and its affiliates ("Sportsman's Guide," "Company," "we," or "us") collect and process personal information in relation to your use of our services and website (https://www.sportsmansguide.com/). This Privacy Policy is incorporated into our Terms of Use, available at https://www.sportsmansguide.com/ourcompany/terms, and should be read together with the Terms of Use. By utilizing our services and website, you agree to this Privacy Policy and our Terms of Use and expressly consent to the processing of personal information according to this Privacy Policy.

California Notice at Collection: To understand (i) the categories of personal information collected, (ii) the business or commercial purposes for such collection, (iii) whether your personal information is shared, and (iv) how long we keep your personal information, please see Sections 1 through 4 of this Privacy Policy.

If you reside in any of the following states, a supplemental privacy notice describing the rights available to you and how to exercise them also applies:

  • California
  • Colorado
  • Connecticut
  • Delaware
  • Indiana
  • Iowa
  • Kentucky
  • Maryland
  • Minnesota
  • Montana
  • Nebraska
  • Nevada
  • New Hampshire
  • New Jersey
  • Oregon
  • Rhode Island
  • Tennesee
  • Texas
  • Utah
  • Virginia

The Last Updated date above applies to this Privacy Policy and to all supplemental privacy notices.

  1. Personal Information We Collect.

    1. Information You Choose to Give Us
      • Contact information, including name, employer name, address, city, state, zip code, email address, and telephone number.
      • Information provided or accessed in connection with the goods we provide, including online forms, account information, survey responses, communications with our online support team.
      • Payment information to complete purchase transactions.
      • Information required to process job applications and evaluate employee candidates.
      • Guide Outdoors blog post content
    2. Information Automatically Collected by Using Our Website
      • Your device data and how you interact with our website, including IP address, browser type, and unique device identifier.
      • Cookies and similar technology. Please review the cookie technology section below for more information.
      • Usage information, including the pages or content you view and searches on our website.
    3. Information We Collect from Third Parties
      • We receive the following information from our affiliated brands, Baseball Savings and Golf Warehouse and from third-party analytic platforms:
        • Contact information, such as name, e-mail address, address, phone number, date of birth, and employer.
        • Commercial information, such as purchase history, order information, payment information, "wish list" information, and e-mail preferences.
        • Online information, such as IP address, device ID, browser type, geolocation, browser history, and referral website.

  2. How We Use Information We Collect. We may process this information to:

    • Fulfill or meet the reason you provided the information. For example, if you provide your personal information to purchase our outdoor products, we will use that information to process your payment and facilitate delivery of the purchased products. We may also save your information for these purposes.
    • Provide, offer, support, personalize, or develop our website and services.
    • Create, maintain, customize, and secure your account with us.
    • Process your requests, purchases, transactions, and payments and prevent transactional fraud.
    • Provide you with support and respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
    • Help maintain the safety, security, and integrity of our website, services, databases and other technology assets.
    • Test, research, analyze, and conduct product development to develop and improve our website, and related services.
    • Carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
    • Respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
    • Evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.
    • Communicate with you about your job application with us and evaluate your potential employment with us.
    • Send promotional messages, marketing, advertising, and other information that may be of interest to you based on your preferences.
    • Personalize, measure, and improve our advertising to you.
    • Fulfill any other use that we describe when you provide the information.

  3. Disclosing, Sharing, and Selling Information.

    1. Disclosing Personal Information

      We may disclose your personal information to a third party for a business purpose. When we disclose personal information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.

      We disclose personal information with the following categories of third parties for the listed business purposes:
      • with our service providers and partners in order to conduct business, including conducting audits, shipping, customer relationship management, performing industry analysis, marketing initiatives and evaluating the results of marketing efforts. We may also share your information with customer relationship management, consultants, financial, legal and other similar providers we use to support our business.
      • with Software/IT service providers we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.
      • with banks and credit card processors to the extent necessary for Company to provide and deliver its products.
      • when we believe sharing is necessary to protect our rights, preserve safety, investigate fraud or other wrongdoing.
      • when required by law, which includes complying with any court order, law, or legal process, including responding to a government or regulatory request.
      • in connection with the sale, transfer or financing of Company’s business or its assets, including a bankruptcy proceeding or to our affiliates.
      • to enforce or apply our agreements, including for billing or collection purposes.
      • for any other purpose we disclose to you when you provide the information.

    2. Sharing Personal Information for Personalized Advertising

      In this Privacy Policy, "sharing" means disclosing personal information to third parties for the purpose of personalized advertising. In the preceding twelve months, Company has shared personal information with third parties for the purposes of personalized advertising. Some state privacy laws define "sale of personal data" to include the exchange of personal data for non-monetary valuable consideration. Under those laws, our sharing for personalized advertising may be considered a "sale." You can opt out of this sharing as described in the supplemental privacy notice for your state of residence. We have sold or shared personal information to the following third parties:

      • Adobe Analytics
      • Adobe Target
      • AdXcel
      • Attentive
      • Attentive Mobile
      • Bazaarvoice
      • Bloomreach
      • Browser-Update.org
      • Cloudflare
      • Criteo
      • DigiCert
      • Facebook Connect
      • Facebook Custom Audience
      • Google AdWords
      • Google APIs
      • Google Dynamic Remarketing
      • Google Global Site Tag
      • Google Publisher
      • ID5
      • iGoDigital
      • Listrak
      • Microsoft
      • Microsoft Clarity
      • Monetate
      • New Relic
      • Pinterest
      • PublicisGroupe
      • Pixlee TurnTo
      • Tealium AudienceStream
      • TikTok

    3. Selling Personal Information

      Company does not sell personal information for monetary consideration. We do not sell or process for personalized advertising the personal information of any consumer we know to be under 16, or, where applicable law requires, under 18, without consent.

  4. Information Security and Retention.

    We use reasonable administrative, technical, and physical security to protect the personal information we retain and to help ensure that it is used in accordance with this Privacy Policy.

    We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless longer retention is required by law or for auditing purposes. To determine the appropriate retention period for personal information, we consider applicable laws, legitimate business interests, the volume and nature of the personal information, its purpose, and the potential risk of harm from its unauthorized use or disclosure.

  5. Cookies and Tracking Technologies.

    1. Cookies

      Our websites may use cookies and other tracking technologies to gather information about your interactions, including demographic data, browser type, IP address, pages visited, activities conducted on the page, and the day and time of your visit. We use both session and persistent cookies to make your experience on the website more personal and interactive.

      If you refuse or delete cookies, some functionality of our websites may be impaired.

    2. Analytics Services

      Please note that we use analytics services, including Google Analytics to gather information about our website visits. To learn more about Google Analytics, including opting out of Google Analytics, click here

    3. Web Beacons

      Pages of our websites may also contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that allow us, for example, to count users who have visited those pages. We may use this information to provide a better website user experience, and tailor our marketing communications.

  6. Your Rights.

    Depending on where you live, you may have rights regarding your personal information. These rights are described in the supplemental privacy notice. To exercise any rights consistent with applicable law and the supplemental privacy notice, submit a request through our online privacy request form at https://my.datasubject.com/16BQanTi2yO943tt5/27247, contact us at 1-800-365-6209 or email [email protected]. The rights available to you depend on your state of residence and the applicable privacy law. We may ask you to verify your identity before taking action on your request.

  7. Other Important Information.

    1. Linked Websites

      Our websites may contain links to other websites. We assume no responsibility for the content, privacy policies, or practices of any third-party websites. You expressly relieve Company from any and all liability arising from your use of any third-party website, or from the content of any third-party website.

    2. Children's Privacy

      Our website is not directed to children under 13. We do not knowingly collect personal information from children under 13 without verifiable parental consent in accordance with the Children's Online Privacy Protection Act. If we learn that we have collected personal information from a child under 13 without such consent, we will delete that information. We do not knowingly sell personal information of consumers under 16, and we do not process the personal information of consumers we know to be under 18 for purposes of personalized advertising or sale without consent in jurisdictions where applicable law requires.

    3. Changes to our Privacy Policy

      It is our policy to post any changes we make to our Privacy Policy on this page with notification on our website home pages. If we make material changes to how we treat the personal information we collect, we will notify you through a prominent notice on our website home pages and, where we have a direct relationship with affected consumers, through email or other reasonable electronic means, in addition to any other means necessary to fulfill our legal requirements. The Last Updated date above identifies when this Privacy Policy was last revised.

    4. Terms of Use

      This Privacy Policy is part of, and incorporated into, our Terms of Use. Capitalized terms not defined in this Privacy Policy have the meanings set forth in the Terms of Use, available at https://www.sportsmansguide.com/ourcompany/terms. Where the Terms of Use and this Privacy Policy address the same subject matter, the more specific provision controls.

  8. Contact Information.

    For questions regarding this Privacy Policy, you may contact us at any of the following addresses. To exercise your consumer rights, depending on where you live, please follow the instructions provided in the supplemental privacy notice, under the "Exercising Your Rights" section.

    The Sportsman's Guide
    411 Farwell Avenue
    P.O. Box 239
    South St. Paul, MN 55075-0239
    1-800-365-6209

    [email protected]

SUPPLEMENTAL PRIVACY NOTICE

Last Updated: June 11, 2026

If you reside in California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, Nevada, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, this page applies to you and supplements our Privacy Policy. The Last Updated date for this supplement matches the Last Updated date of the Privacy Policy.

  1. Right to Know/Access

    You have the right to request that we provide you (i) the categories and, if requested, specific pieces of personal information we collected about you; (ii) the categories of sources from which your personal information was collected; (iii) the business or commercial purpose for which we collected, sold, or shared your personal information; (iv) the categories of personal information we disclosed for a business purpose and the categories of service providers to whom we disclosed your personal information for business purposes; (v) the categories of third parties (not our service providers) to whom we disclosed your personal information; and (vi) the categories of your personal information we sold or shared to third parties (not our service providers) and the categories of third parties to whom we sold or shared it.

    Connecticut, Minnesota, and Oregon residents will also receive either a list of the names of all third parties to whom we sold, shared, or disclosed their personal information or a list of the names of all third parties (not our service providers) to whom we sold, shared, or disclosed personal information generally. We will determine which list to provide in accordance with the law of the relevant state.

    If you request a copy of your specific personal information on file with us, we will not disclose to you personal information that carries a high risk of identity theft or harm from improper disclosure such as full Social Security, driver’s license, or financial account numbers. In such instances, we will either provide a partially redacted version of the information or we will tell you that we have such information on file. We will also inform you how you may contact us to verify the number we have on file is accurate.

    We will provide your personal information to you in a portable, readily usable format to the extent reasonably possible in conformance with applicable law.

    If you make more than two Right to Know/Access requests in a twelve-month period, we may evaluate whether applicable law permits us to charge a fee to respond to your request. If applicable law allows us to charge a fee in such an instance, and we decide to charge a fee, we will contact you about the fee and obtain payment before processing your request.

  2. Right to Deletion

    You have the right to request that we delete any personal information we have collected about you. Please understand that we are not required to honor a deletion request if a legal exemption applies such as if we need the information to complete a requested or reasonably anticipated transaction, prevent security incidents or fraud, enable internal uses that are reasonably aligned with your expectations, or comply with legal obligations.

  3. Right to Correction

    You have the right to request that we correct any personal information that we have on file about you that you believe to be erroneous. When you make your request, please be sure to provide us the specific information that you believe is inaccurate and the correct information. You should also provide us with any documentation you believe supports your proposed correction, and we will take that documentation into consideration. We will only correct the information if we determine, based on the totality of the circumstances, that your correction is more likely than not accurate. We may also choose to delete the allegedly inaccurate information instead of correcting it.

  4. Right to Opt-Out from the Sale or Sharing of Personal Information

    You have the right to direct us not to sell your personal information to third parties or to share it with third parties for targeted advertising or cross-context behavioral advertising purposes.

    We will recognize and process browser-based opt-out signals, specifically Global Privacy Control. If we are able to reasonably associate a browser-based opt-out signal with an identifiable consumer, we will treat it as a request to opt-out of the sale or sharing of that consumer’s personal information. If we are not able to reasonably associate a browser-based opt-out signal with an identifiable consumer, we will treat it as a request to opt-out of the sale or sharing of that site visitor’s personal information collected while the signal is present. While the signal is present, we will also disable any cookies or other tracking tools present on the site from a third party that may constitute the sale or sharing of the visitor’s personal information.

  5. Right to Limit Use of Sensitive Personal Information or Opt-Out of Sensitive Personal Information Processing

    If you are a California resident, you have the right to request that we limit the use of your sensitive personal information as defined under California law to only exempt purposes such as to provide the goods and services reasonably expected by the average consumer who requests such goods and services, to prevent fraud, and to verify or maintain the quality or safety of goods or services we provide.

    If you are a resident of a state with privacy rights identified above other than California, and you make a request to limit the use of your sensitive personal information as defined under your applicable state’s law, we will treat that request as a revocation of your consent for us to collect and process your sensitive personal information and will delete your sensitive personal information subject to any exemptions available under applicable law.

  6. Right to Appeal

    If we deny your privacy request, in full or in part, you may appeal our decision. We will process requests to appeal within the timeframes established under applicable law, but typically within 45 days. If we deny your appeal, you may also contact your state Attorney General to lodge a complaint and we will provide you with information about an online mechanism to do so.

  7. California "Do Not Track" Disclosure

    Do Not Track is a web browser privacy preference that causes the web browser to broadcast a signal to websites requesting that a user’s activity not be tracked. At this time, our website and other services do not respond to “do not track” signals.

  8. California Shine the Light Disclosure - "Your Privacy Rights"

    We may disclose your Personal Information to third parties for their own direct marketing purposes. To opt out of this disclosure, please submit an opt-out of sale and sharing request.

  9. Non-Discrimination Notice

    We will not discriminate against any consumer for exercising their privacy rights under law or this Privacy Policy.

Exercising Your Rights

To exercise your rights consistent with applicable law, please submit a verifiable consumer request via our online privacy request form at https://my.datasubject.com/16BQanTi2yO943tt5/27247, call us at 1-800-365-6209, or send an email to [email protected].

  1. Verifying Consumer Requests

    After you submit your request, we may contact you to obtain additional information necessary to verify your identity. For example, we may require you to verify certain information in our files or submit a signed declaration under penalty of perjury verifying your identity. We will not process Right to Know/Access, Deletion, or Correction requests without verifying your identity, so please respond promptly. If you do not timely respond to our requests for information, we may deny your request. You may check the status of a privacy request you previously made by calling us at 1-800-365-6209.

    Only you, or someone legally authorized to act on your behalf, may make a request related to your personal information. You may designate an authorized agent to act on your behalf when submitting a privacy request. If you are an authorized agent of a requesting consumer, you must provide written authorization from the consumer or a copy of a lawful power of attorney that permits you to submit the privacy request on the consumer’s behalf. You may provide that written authorization to us via email at [email protected] after submitting the request. Depending on the request, we may contact you or the consumer on whose behalf you claim to act to verify your authorization.

  2. Response Time

    We will process verified Right to Know/Access, Right to Correct, and Right to Deletion requests within 45 days of receipt, subject to any applicable exemptions and extensions permitted by law up to 90 days. If you request access to specific Personal Information and that information creates a high risk of potential harm from disclosure to an unauthorized person, we will withhold that information and replace it with a category identifier. For example, if we withhold a social security number, we will inform you that we have a social security number on file. If you have an online account with us, we will provide the response to your request via the online account, otherwise, we will give you the option to choose between mail and electronic delivery. We will retain a copy of your request for at least two years as required by law.

    We will process requests to Opt-Out of the Sale or Sharing of Personal Information and to Limit Use of Sensitive Personal Information or Opt-Out of Sensitive Personal Information Processing within 15 business days of receipt.

    We will process verified Right to Appeal requests within the timeframes established by your state’s privacy law, but generally within 45 days of receipt.

  3. Method of Response

    You do not need to create an account with us to make a request. However, if you have a password-protected online account with us, we will deliver our written response to that account. If you do not have a password-protected online account with us, we will deliver our written response by mail or electronically, at your option.